Does Real-Time Marketing Work? [INFOGRAPHIC]
October 21, 2013
Results vary when brands try to use social media to capitalize on breaking news and cultural events
Real-time marketing became an instant star during the 2013 Super Bowl when Oreo took advantage of a game-delaying blackout by jumping on Twitter to tell impatient fans “you can still dunk in the dark.” That social media play netted an impressive seven million tweets and inspired hordes of real-time marketing wanna-bes. So how’s that working out for them? According to a new infographic from Adweek, results are all over the map.
Marketers can learn a lot from Adweek’s look at real-time marketing winners like Wonderful Pistachios’ “Honey Badger” campaign—and losers such as American Apparel’s “Hurricane Sandy Sale” disaster.
Jump on over to see the full infographic. And to learn the secrets to success in real-time marketing, check out these tips from the digital agency behind Oreo’s game-breaking tweet.
