Masse named EVP Marketing at NUVOtv

NUVOtv announced that Laura Masse has joined the network as Executive Vice President, Marketing.
 
In this newly-created position, Masse will oversee all marketing for the network, including brand strategy, creative services, on-air promotion, consumer marketing, corporate communications as well as the network’s digital presence across platforms. She is based in Los Angeles and reports to Michael Schwimmer, Chief Executive Officer, NUVOtv.
 
“Laura is one of the preeminent brand marketers in the television business, having achieved tremendous success in helping to build and strengthen marquis network brands including Discovery Channel, AMC and Hallmark Channel,” Schwimmer said. “We are thrilled to welcome her to the NUVOtv team at this exciting time in our own network’s growth and development.”   
 
With more than 20 years experience as a senior marketing executive, Masse brings to NUVOtv a breadth and depth of experience across traditional and digital marketing disciplines.
 
Before joining NUVOtv, Masse founded LBM, a marketing consultancy that advised high-profile entertainment clients, including AMC Networks, Madison Square  Garden,  The  Rockettes  and  RLTV  on  brand  architecture, strategic planning and integrated marketing solutions.

Previously, she was Executive Vice President, Marketing for Crown Media Holdings, Inc., owner and operator of Hallmark Channel and Hallmark Movie Channel. There, she oversaw all facets of brand-building and marketing for the channels, designing multi-platform strategies that propelled Hallmark Channel to consistently rank in the Top 10 in average primetime HH ratings.

Prior to her work at Hallmark Channel, Masse was Vice President, Marketing for American Movie Classics (AMC). There she directed the competitive repositioning of the network from American Movie Classics to AMC.
 
Before AMC, Masse drove marketing initiatives for Discovery Communications, directing distribution marketing for both Discovery Channel and TLC.  She also successfully launched Discovery Channel Online.
 
Masse and her teams have won numerous accolades for their work, including CTAM GOLD Mark Awards and Multichannel News’ Campaign of the Year for the successful television premiere of March of the Penguins.  Masse has been awarded the Brand Builder Award by Promax & BDA, which recognizes innovative marketing and promotion executives responsible for leading today’s premier broadcast and cable companies.