Alex Lucas in Atlanta

AL & CM Broadcasting announced that its premier syndicated Morning Show talent, Alex “El Genio” Lucas has expanded into the Atlanta metro, and will be featured on WPLO “La Bonita 610 AM”.  Alex Lucas debuts this incredibly popular Morning Show in Atlanta on Friday, November 1st at 7:00 a.m.  This move expands the Company’s footprint into the Southeastern part of the United States, in a strategic move to serve the area’s rapidly growing Hispanic population.

Alex “El Genio” Lucas is a legendary on-air personality who has won multiple awards throughout his career, including “El Micrófono de Oro,”“Máximo Orgullo Hispano,” “Program Director of the Year,“ and “On Air Personality of the Year!” 

Alex Lucas said, “I was really excited to find out that my show is going to be broadcasting in the Atlanta metro.  Atlanta is such a vibrant and exciting fast-growing region, and being here provides the opportunity for my show to reach five and a half million people.  I look forward to sharing laughter, current happenings, and the best Regional Mexican music with Hispanics who are making this one of the best places to live in America.”

Carlos Moncada, Chief Executive Officer for AL & CM Broadcasting commented, “It is with great pleasure that we announce the expansion of Alex’s Show into Atlanta, Georgia, which will broadcast on WPLO “La Bonita 610 AM.”  Atlanta is a highly influential and rapidly-growing Hispanic market, and research indicates that it is the 9th-largest metro in the United States today.  Atlanta’s Hispanic population has doubled in the past 10 years and Hispanics are one of the driving forces behind Atlanta’s successful and rebounding economy.  We are delighted to be able to serve the Hispanics of this region with this tremendous media talent.  Alex has an outstanding reputation for delivering top ratings in his markets, and his show often eclipses popular English broadcasters.  This is a wonderful partnership and we are very happy with this deal.”