How CPG Advertisers can find their Optimum Audiences at Scale [INFOGRAPHIC]

Yahoo visitors spend an average of 26% more on CPG goods than the typical online buyer

Whether they’re selling canned soup or disposable diapers, most consumer packaged goods (CPG) brands want the same thing from their advertising campaigns: to create a deep affinity for their brands so that consumers think of nothing else when it’s time to buy.  And as this week’s infographic shows, Yahoo’s homepage is where CPG brands can reach the right audiences at scale and build ongoing relationships with them by connecting with their daily online habits.

Yahoo also offers CPG brands an opportunity to reach those quality audiences with frequency that’s more cost-efficient than TV and print, according to Dave Dembowski, Yahoo Sales Director, CPG. “For instance, you can deliver brand messages to moms several times a day as they consume their favorite Yahoo content like email, news, finance, sports, and sites such as Yahoo Shine. It’s very effective to engage users as they connect with the content that’s important to them.”

Yahoo’s audience includes ideal consumers for CPG brands:

8.1 million moms (the main decision-makers for household purchases), almost 3X more than our nearest online competitor
In-market shoppers who spend 24% more on health and beauty; 27% more on food and beverages; and 32% more on baby and pet supplies
Big spenders who shell out an average of 26% more on CPG goods than the typical online buyer

CPG campaigns running on the Yahoo homepage typically saw major lift in key brand metrics, when comparing people who were exposed to the ads with those who weren’t:

•     22% lift in purchase intent
•     57% lift in awareness of products and services
•     90% lift in favorability
•     105% lift in searches for a specific brand on the first day the brand’s ad runs; 52% lift a week later