Vanidades and Cosmopolitan en Espanol Partner offer Hispanic Females a Divina Latina Red Carpet Look

Vanidades and Cosmopolitan en Español, both publications of Televisa Publishing + Digital, announced they joined forces with Unilever to offer Divina Latina, the ultimate in-store shopping program at CVS geared for today’s discerning Hispanic female. The marketing initiative that runs through December features expert beauty secrets, celebrity styling tips and fashion trends in the magazines, as well as in-store demos to achieve a red carpet look for less and unleash the Divina Latina inside all of us.

Divina Latina in-store events began this past weekend and will continue to take place across the country at CVS stores on November 15 and 16 with beauty essentials from Unilever to encourage Latinas to embrace their innate glamour inside and out, so they can feel fabulous at any given moment. The event begins at 11:00 a.m. on Friday and 1:00 p.m. Saturday at select CVS locations. Participate at CVS to receive samples of Caress and Pond’s, as well as informative brochures and a coupon to save $2 on TRESemme hair care products to achieve the Divina Latina look. Members of the CVS Beauty Club are also eligible to receive $5 extrabucks® rewards® for every $50 beauty purchase.  

“We want to offer every Latina the tools to feel and look like a celebrity, and with Unilever products that is well within everyone’s reach and wallet,” said Madelin Bosakewich, International Sales Director for Televisa Publishing + Digital.

Latinas wanting to achieve the red carpet look every day can stay connected with Divinas Latinas on Facebook or Twitter @DivinaLatina.