Chrysler de Mexico selects Richards/Lerma as their AOR

Dallas based Richards/Lerma, who currently are responsible for the Ram Truck brand for both Mexico and the US Hispanic markets, will be adding the Chrysler, Dodge, and Jeep brands in Mexico to their portfolio effective immediately.

“We are very excited to continue and grow our great partnership with Richards/Lerma. We have done amazing work to date for Ram Trucks, and we look forward to creating world class advertising for all of our Chrysler Group brands. Richards/Lerma has a dedication for our business that is second to none, and we know that they will help take our brands to an even higher level.” said Randy Ortiz, Head of Marketing & Advertising, Chrysler de Mexico.