Wolfe Pereira named CMO at Datalogix

Datalogix announced that it has named former Starcom MediaVest Group executive Steven Wolfe Pereira as Chief Marketing Officer (CMO) for the company.

As CMO at Datalogix, Wolfe Pereira will assume global responsibility for Datalogix’s brand advertising, corporate communications, and product and vertical marketing initiatives. In addition, he will also lead Datalogix’s global agency partnerships & development. He will join the company in early December and be based in San Francisco, California.

“Datalogix is at an inflection point as the advertising industry realizes the value of purchase-based data and the importance of focusing on buyers rather than clickers,” said Eric Roza, CEO of Datalogix. “With Steven’s experience and relationships in the advertising, media and technology industries, he is the perfect fit to lead Datalogix’s marketing and communications efforts.”

“Business leaders need to prove that their marketing efforts work,” said Wolfe Pereira.  “In the digital era, everything can be measured, so marketers want to shift the conversation from impressions and clicks to buyers and sales. By partnering with advertisers, agencies, adtech companies, and publishers, Datalogix is in a unique position to help all facets of the industry build, reach and measure purchase-based audiences. I’m proud to join the Datalogix team to help accelerate growth for clients, partners and the company.”