Tadin Herb & Tea Co. taps Sensis

Sensis will develop a social media campaign for Tadin Herb & Tea Co. Sensis has begun developing the social media strategy and will begin rolling out elements of the campaign before the end of the year. One of the goals of the campaign is to build Tadin’s social media community.

“Tadin is a perfect partner for us,” Sensis President José Villa said. “They are a Hispanic-owned company that has built a strong Hispanic consumer base that is now crossing over into the mainstream market with an expanded product line. Our ability to leverage the brand’s Hispanic DNA into – mainstream should help us achieve Tadin’s engagement goals, building their online community, and ultimately resulting in more sales of their products.”