The Hispanic Public Relations Association’s New York Chapter (HPRA-NY) Elects 2014 Executive Board

The Hispanic Public Relations Association’s New York Chapter announced the 2014 Executive Board elected by its members. Andy Checo, marketing director at MundoFox, has been re-elected as President of the organization. Federico Mejer, managing director at MGSCOMM was also re-appointed as Vice President, as was Veronica Potes, integrated marketing manager at Univision, who previously served as Secretary. New to the board is Maria Amor, vice president at Formulatin, who has been elected as Secretary. Evelyn Galarza, public relations manager at Time Warner Cable was elected to continue serving as Treasurer, following her appointment by the board in mid-2013.  
 
In addition to the elected board, HPRA-NY has established key committees which will be led by the following individuals: Sisko-Anthony Cruz, account supervisor at RL Public Relations will lead marketing, Melissa Castro, account supervisor at DKC Public Relations will spearhead the organization’s scholarship program, Julie Mendez, senior director at Tractenberg & Co. and Erika Sanchez, senior account executive at Child’s Play Communications will oversee membership and professional development.
 
In 2013, HPRA-NY undertook and executed important initiatives including the launch of a scholarship program benefiting local college students, meet-the-media panels, inside-the-mind events featuring top journalists and marketers and partnered with key organizations including AHAA: The Voice of Hispanic Marketing and AWNY’s Multicultural Alliance.