alPunto Advertising Helping Latino get to College

Tustin-based alPunto Advertising has partnered with the Coast Colleges District, which oversees three colleges and 5 campuses in Orange County, California to study better and more effective ways of attracting Latinos to college, plus ways to make it easier for Latinos to decide to attend college.

The partnership started last month with quantitative and qualitative studies among Latino high school and college students and will continue into 2014 with a set of recommendations and actionable steps that will aim at increasing Latino college attendance in the District. Enrique Turégano, alPunto VP explained that “Hispanic college enrollment is below that of non-Hispanic white and African American students; there are two areas where our community lags seriously behind – in health equity and in education equity – and we must all do what we can to help close those gaps if we want to see a healthy and well educated Latino US population in the coming years.”