Zapata to head the Art Direction Team at Dieste
January 9, 2014
Dieste Inc. has hired Gustavo “Zeta” Zapata to head the Art Direction Team, officially starting on January 2. He will work across all the agency’s current clients.
According to CEO Greg Knipp, changes in the market have generated demand for creative professionals with a different set of skills. “Digital, Social and Mobile are forces of nature, and we want professionals just like Zeta who understand this new environment as well as traditional media,” says Mr. Knipp.
“Zeta is very talented, team oriented and experienced, having worked for world-renowned agencies such as Ogilvy & Mather, Havas, BBDO and DDB, and with almost every category in the business. His skills will help us to set an even higher standard regarding our creative work,” says CCO Paco Olavarrieta.
“Dieste is a powerhouse and one of the most respected agencies in our industry. My goal as a head of art at Dieste is to enjoy every step of the process and learn from everyone around me, to find inspiring people, to work hard and with honesty. This is what made me what I am today, as a person and as a professional,” says Zeta.
