Mexicanal broadcasting SM Noticias Michoacán
January 24, 2014
Mexicanal becomes the first network to broadcast live news from its regional Michoacán affiliate, Sistema Michoacano de Radio y Televisión. Viewers can now tune in to watch “SM Noticias Michoacán” every weekday from 7-7:30PM CT.
Commented Christian Gutiérrez, head of Sistema Michoacano de Radio y Televisión: “This stellar newscast is crossing frontiers with Mexicanal’s support, and we’re very happy that it will now be transmitted live, reaching viewers in the USA in real time, and giving viewers from Michoacán and neighboring states an “open window” to stay in touch with family and friends.”
“The idea behind this initiative is to offer viewers in both countries the opportunity to receive and interact with the latest news in real time using social media platforms,” said Antonio Gonzlaez, Mexicanal’s production director who worked closely with the team at Sistema Michoacano de Radio y Television to launch the initiative. “Usually networkers provide national news, but we are featuring a regional newscast that is relevant to a large majority of Mexicans living outside Mexico.”