Cohn & Wolfe named Hispanic PR AOR for Nissan North America

Cohn & Wolfe announced it has been named Hispanic PR agency of record for automotive manufacturer Nissan North America following a competitive bid process.  The agency will help advance consumer awareness and preference for the Nissan brand across the United States.

The agency will help extend the Nissan brand’s reach in the Hispanic market by supporting media activities around the all-new 2014 Nissan Rogue as well as the 2014 Chicago and New York auto shows. The team will also give Hispanic media a front-row seat as Nissan continues to roll out innovative products.

“Nissan has a strong reputation among Latino car buyers and is a top performer in each of the top 10 Hispanic markets in the United States,” said Paige Presley, Nissan Corporate Communications.  “We look forward to further engaging Latino media with the Nissan brand as we continue introducing innovative vehicles and technologies to our consumers.”

The business will be led out of the New York and Los Angeles offices, supported by Cohn & Wolfe’s cross-cultural practice, INFUSE.  Launched in January 2012 and led by Vice President Kerri Allen, INFUSE provides culturally-relevant expertise in branding, community relations, cause marketing, consumer insights and consulting to reach Hispanic, African-American, Asian American, LGBT and other communities.  In the past two years, INFUSE has become an award-winning practice, nabbing a 2013 Global SABRE Award and a 2013 PRSA Silver Anvil Award of Excellence, both for Multicultural Marketing.  The diverse client roster spans industries, from luxury spirits brands to global beauty care products.

“The Hispanic community had fully emerged as a powerhouse of economic influence and a prominent player in high-value purchasing decisions,” said Allen.  “Nissan’s reputation for innovation and commitment to their consumers is unmatched in the auto industry.  Cohn & Wolfe looks forward to furthering the brand’s standing across the Hispanic marketplace.”