TAJÍN International names d expósito & Partners AOR for Total Market

After a multi-agency review, d expósito & Partners has been named as the U.S. agency of record for the total market for TAJÍN International Corp., the market leader in the category of fruit and vegetable seasonings in Mexico and the United States. The agency will provide services for all assignments in the general and Hispanic markets.

“We were looking for a partner to help us continue to grow our business in the United States, both in the general and Hispanic markets,” said Aldo Fernandez, CEO of TAJÍN International Corp.  “It was important for us to find an agency that not only understood the food business and the Hispanic market, but that also would act as a catalyst in reaching the total U.S. consumer market.”

d expósito & Partners provided media planning for TAJÍN in 2013 in partnership with the Redbean Society, which was the company’s advertising agency since 2010. Based on d expósito’s work in the media department in 2013 and Redbean’s new focus in 2014 as strategy consultants, TAJÍN opened the business to review.

“Jackie Bird is a highly valued contributor to our business expansion in the United States,” stated Fernandez.  “As we move forward, Redbean will continue to be part of our team as a strategic consultant in the marketing and advertising areas.”

“All of us at d expósito & Partners are looking forward to expanding our working relationship with TAJÍN to drive strategic growth for the brand across all consumer segments,” said Daisy Expósito-Ulla, Chairman and CEO. “As the leader in the category of fruit and vegetable seasonings, TAJÍN enjoys enormous legacy among Mexican-American consumers,” added Expósito-Ulla. “The brand is well poised to now bring sabor to households across the country,” she concluded.