Univision & Variety Media joins forces to launch Variety Latino

Univision Communications, Inc and Variety Media LLC, a subsidiary of Penske Media Corporation announced a new partnership to launch an entertainment news brand, “Variety Latino–Powered by Univision,” aimed at providing Spanish speakers across the U.S. with coverage of all aspects of the global entertainment industry.
 
VarietyLatino.com is slated to launch on February 27, as well as across Univision’s digital platforms, television networks, and local stations.
 
“This partnership brings together two trusted brands,” said Isaac Lee, president of News for Univision Communications Inc. and CEO of Fusion. “No one knows show business better than Variety, and no other media company can even come close to Univision’s undisputed ability to connect with and engage Hispanic audiences. We couldn’t be more excited about the new ‘Variety Latino–Powered by Univision’ brand, which will bring millions of Spanish speakers the most comprehensive entertainment content available anywhere.”
 
“We’re thrilled to be partnering with Univision on the creation of Variety Latino,” said Jay Penske, founder and CEO of PMC, the owner of Variety. “The ‘Variety Latino–Powered by Univision’ brand signals the opportunity of bringing multiplatform entertainment news to the fastest growing digital demographic of entertainment enthusiasts in the United States.  And PMC couldn’t be more honored to do so with America’s leading Hispanic media company.”