Verifone launches NYC Spanish Campaign for Green Cabs

Verifone has launched a campaign to get New York City’s green taxis equipped with its proprietary payment systems.

The Creative Capital – the digital agency assigned to the task launched a unique message campaign titled “Ponte Pa Lo Tuyo” or contextualized into English would be “Get with it and start making money”. The spanish-language campaign covered the areas of television, radio and print ads.

There were a total of three television and radio spots produced entirely by Epic Sugar, The Creative Capital’s production arm. The spots were then broadcasted through multiple TV and Radio outlets in and around New York City. There was also a single print ad that was advertised over the course of 12 weeks on El Diario in NYC.

 To view creative CLICK HERE.