FOX Hispanic Media goes LOCAL with CONEXIONES UPFRONT ROAD SHOW

FOX Hispanic Media (FHM), the advertising sales arm of FOX’s wide ranging portfolio of Spanish-language brands, announced a four-city Upfront tour to interact directly with advertisers across the country.  The road show will begin in April and present clients with the latest content offerings from MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life.
 
The tour coincides with the launch of FOX Hispanic Media Conexiones, a unique Ad Sales unit placing the group at the intersection of content and consumer.  The evolved offering activates an internal restructuring that will provide clients expanded opportunities with Cross-Platform Solutions; Consumer Insights and Analytics; Content Amplification and Partnerships, in addition to linear television investments.
 
“Our marketplace has reached a strategic inflection point in both the way our content is distributed and consumed, as well as how it’s utilized by marketers to communicate with their consumers,” said Tom Maney, Executive Vice President, Advertising Sales, FOX Hispanic Media.  “We are launching Conexiones as a commitment to provide our clients with a truly seamless approach across various FHM platforms, and offer them multi-tiered campaigns from one single sales force.”
 
FHM will begin its Upfront road show the first week of April in Miami, followed by Chicago, Los Angeles and ultimately culminating in New York the first week of May.  More details to follow on this interactive experience.  FHM brings back its popular interactive scavenger hunt for advertisers, beginning in May and extending into the summer Upfront season.
 
MundoFox will hold a special event for advertisers on the 14th of May at lunch time during Upfront week in New York City.  “We want to thank our partners as we celebrate the success of MundoFox while giving them a preview of what’s to come in Broadcast Year 2015,” commented Ibra Morales, newly appointed President of MundoFox.
 
“Conexiones and our Upfront Road show are the embodiment of FOX Hispanic Media listening to our clients and bringing forth an approach that addresses how our business has evolved,” added Maney.  “We will lead the industry in creative content offerings for our advertising partners.”