Entravision launches Todobebé across multi-media platforms

Entravision Communications Corporation announced the launch of Todobebé across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.  

“Our diversified, multi-media assets provide an ideal platform to reach Latino consumers,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.  “The development of our content offering has been a key strategic initiative, and with the introduction of Todobebé to our owned platforms we are expanding our service to the U.S. and Latin American Latino community and creating a new and powerful marketing vehicle for advertisers.”

“Moms are highly coveted consumers who make and possess tremendous influence on the purchasing decisions of their families,” said Mario M. Carrera, Chief Revenue Officer of Entravision.  “Todobebé’s focus on Latino moms offers a unique and exciting opportunity for brands to engage this growing audience, at a time when new purchasing habits are being formed.  With one out of every four U.S. children born into a Latino family and with nearly $200 billion in annual purchasing power, the Latino mom market segment offers a significant opportunity to continue to grow our Todobebé platform into a trusted marketing channel for advertisers.”

With Todobebé’s expanded media platform, Entravision also announced today that the company has named Vanessa Bernal, a local news personality at its Univision affiliate television station in Colorado, to be the brand ambassador of Todobebé.  Bernal will host branded segments through local cut-ins during the Univision network’s morning television show, “Despierta America”, features and specials on Entravision’s local television and radio newscasts, as well as personal event appearances. Moreover, Ms. Bernal will join Todobebé’s team of specialists in digital chats, blogs and even at events to build a close relationship and sense of community with Todobebé’s audience.