HispanicAd.com 2014 Hispanic Account Planning ‘Excelencia” Awards Winners
May 3, 2014
This is an exciting year for the HispanicAd.com Hispanic Account Planning ‘Excelencia ‘ Awards (HAPE), we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.
AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.
The Judges were:
Raul Cardos – President & Founder of Anonimo – – – Mexico City, Mexico
Marta Insua – VP Strategic Insights of Alma – – – Coconut Grove, Fl
Lucas Mentasti – Managing Director of XAXIS Latin America – – – Miami, FL
Alex Pallete – Catalyst fo the HAPE Awards – – – Madrid, Spain
Verena Sisa Thompson – VP Chief Strategy Officer of Conill – – – El Segundo, CA
This year’s event will be hosted by Coconut Grove, FL based Alma.
HispanicAd.com congratulates the winners! :
Hispanic Market Strategy
Bronze
- P&G/Crest – Conill
- McDonald’s/HACER “College Program” – Alma DDB
- The Clorox Company/Clorox Bleach – Alma DDB
Gold
- McDonald’s “First Customer” – Alma DDB.
Innovation Strategy – Hispanic Centric.
Gold
- The Clorox Company/GLAD Force Flex – Alma DDB.
Brand Experience – Hispanic Centric
Honorable Mention
- Kellogg’s – SMG Multicultural.
Total Market
Honorable Mention
- T-Mobile “Jump” – Conill
Silver
- McDonald’s “First Customer” – Alma DDB.
Gold
- T-Mobile “Encuentra a Miguel y Jeremy” – Conill.
BEST OF SHOW
- McDonald’s “First Customer” – Alma DDB.
AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.
