HispanicAd.com 2014 Hispanic Media Planning ‘Excelencia” Awards Winners
May 3, 2014
HispanicAd.com is proud to announce the HispanicAd.com is proud to announce the winners of the HispanicAd.com 2014 Media Planning Awards competition.
The judges for the compatition were:
Jany Borges – Associate Media Director at Zubi Advertising
Donald Davis – Director of Media Services at d exposito & partners
Sofia Escamilla – Associate Media Director at Acento Advertising, Inc.
Andrea Slodowicz – Media Director at MARCA Miami
Roxanna Tirado – VP, Media Director at Tapestry
HispanicAd.com congratulates the winners:
Best Plan using Branded Entertainment/Content Integration
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fusion, Ford Focus & Ford Escape
Media Director: Isabella Sanchez
Associate Media Director: Mike Roca
Social Media Strategist: Manu Gabaldon
Community Manager: Sofia Hexsel
Best Plan using Digital Media
Agency: Starcom MediaVest Group
Client: Heineken USA
Product: Tecate: Hombre Enough Challenge
Media Director: Mike Torres
Media Associate Director: Jennifer Weiss
Media Planner: Danielle Levy, Daniel Vun Kannon
Media Buyer: Crisitna Igaraividez, Guillermo Abud
Best Plan using Direct Response
Agency: Starcom MediaVest Group
Client: Proctor & Gamble
Product: Orgullosa
Media Director: Kelsey Gamblin
Media Planner: Gabriela Rodriguez
Media Buyer: Allison Duray, Elizabeth Elliot
Best Integrated Plan
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fusion, Ford Focus & Ford Escape
Media Director: Isabella Sanchez
Associate Media Director: Mike Roca
Media Buyer: Kathy Bonilla
Best Plan using Magazines
Agency: Starcom MediaVest Group
Client: Proctor & Gamble
Product: COVERGIRL
Media Director: Elena Figueroa
Media Planner: Nidia Martinez
Media Buyer: Erin Phillips, Caitlin Brown
Best Plan using Newspaper
Agency: Ethnic Print Media Group (EPMG)
Client: Walmart
Product: Retail
Media Director: Jeff King
Media Planner: Donica Polce
Media Buyer: Leslie Watts
Best Plan using Out of Home
Agency: Starcom MediaVest Group
Client: Heineken USA
Product: Indio: Billboard Art Gallery
Media Director: Mire Torres
Media Associate Director: Jennifer Weiss
Media Planner: Daniel Vun Kannon, Danielle Levy
Media Buyer: Christina Igaraividez, Guillermo Abud, Andrew Donohue, Grace Chou, Andrew Carter
Best Plan using Radio
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate Media Director: Mike Roca
Media Buyer: Kathy Bonilla
Best Plan using Television
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fusion, Ford Focus & Ford Escape
Media Director: Isabella Sanchez
Associate Media Director: Mike Roca
Media Buyer: Kathy Bonilla
el Gran Plan
Best Plan using Branded Entertainment / Content Integration
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fusion, Ford Focus & Ford Escape
Media Director: Isabella Sanchez
Associate Media Director: Mike Roca
Social Media Strategist: Manu Gabaldon
Community Manager: Sofia Hexsel
