The Reputations of the Most Visible Companies [RE{PORT]
May 6, 2014
The American public is slowly but steadily regaining confidence in corporate America with people now viewing corporate America more positively than they did before the start of the economic decline in 2008, according to the 2014 Harris Poll Reputation Quotient™ (RQ™) study. Now in its 15th year, the RQ Study surveyed more than 18,000 members of the U.S. general public to measure the reputations of the 60 most visible companies in the country across the six dimensions of corporate reputation—emotional appeal, financial performance, products and services, social responsibility, vision and leadership, and workplace environment.
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