Mosaic Multicultural named General Market AOR for McDonald’s in Southern Arizona

Mosaic Multicultural in Phoenix, AZ  has been named Agency of Record (AOR) for the Southern Arizona McDonald’s Operator Association (SAMOA). As AOR, Mosaic will lead all general market and Hispanic marketing efforts for 55 McDonald’s stores in southern Arizona. Mosaic also develops multicultural marketing strategies and is Hispanic AOR for the 227 Phoenix area McDonald’s stores.

“We are proud and excited to have been named AOR for general market strategies and is the only multicultural agency in the U.S. to handle general market strategies for the brand,” said Mosaic Managing Director, Mark Suarez. “Mosaic will be able to speak to all of McDonald’s audiences while helping to increase market share.”