Nissan signs on to Briabe Mobile’s “Road To Rio” Social/Mobile Platform

Los Angeles-based multicultural mobile marketing solutions company BRIABE Mobile launched its “ROAD TO RIO” platform, a curated mobile soccer content platform. The platform offers unique and exclusive content in both English and Spanish targeted to the more than 50% of U.S. Hispanics following the 2014 FIFA World Cup.

Nissan who has signed on as the official Road to Rio sponsor, will be integrated throughout and will own special content sections.

“Along with our partner Nissan, we’re thrilled to launch the Road to Rio platform today as the world preps for what will be the largest social and mobile event in the history of sports,” said James Briggs, and CEO of Mobile. “We’ve created a truly unique experience for the soccer enthusiast – from the most casual fan to the most passionate – and it offers a direct and authentic avenue for brands looking to connect with Hispanic millennials.”

“Through this Road to Rio partnership, we’re able to seamlessly align the Nissan brand with exclusive World Cup content and extend the reach of our Let it Out bumper sticker campaign,” says Erich Marx, Nissan Director, Interactive & Social Media Marketing / Public Relations. “For the first time, soccer fans can support their favorite teams with branded bumper stickers and also amplify this message to their Facebook, Twitter and Instagram networks via Road to Rio’s mobile-social media platform.

Exclusive to the Road to Rio, the platform features video interviews with celebrities, influencers, bloggers, fans, and current and ex-national team players, including former Mexican National Team Captain Claudio Suarez and former U.S. National Team Captain Carlos Bocanegra among others.