Work and Play: Tr3s’s New Hispanic Millennial Study [INSIGHT]

Young adults coming of age today grew up in boom times, always believing that bright futures awaited them. But as they embark on their adult lives in the wake of the 2008 economic crash, they’ve experienced many challenges.  How have they revised their expectations in this “Next Normal”? And when they have time for fun, what do they do?

Tr3s recently released its 2014 study, “Hispanic Adult Millennials at Work and Play,” which tackles these questions for Hispanics and non-Hispanics ages 19 to 34. This project included quantitative and qualitative explorations of nearly 1,000 respondents, as well as information from Simmons, Pew Hispanic Center, Nielsen, and numerous Viacom studies.

Here are some key insights from this extensive analysis:

Work and jobs weigh heavily on the minds of Hispanic and non-Hispanic Millennials. Hispanics, who have been hit harder by the recession, feel greater uncertainty. However, they believe their expectations have been delayed, not derailed.

They’re being smart and practical about finding work. Hispanics are more about college education than non-Hispanics-and they’re seeking out value to avoid overwhelming debt. They’re also leveraging relationships to get jobs.

Hispanic Millennials are more likely to stress the positive. Hispanics bring an extra-good attitude to work (more proud of their work/company, self-reported good relationships with bosses/coworkers). They’re also more likely to work for enjoyment and fulfillment than non-Hispanics.

Careers are part of a larger “life” perspective. Attaining the “Best Possible Me” is more celebrated than the acquiring money and things. They value work/life balance–and prefer to keep them separate. Hispanic young adults’ career attitudes are a mix of “pay-it-forward” Hispanic culture and core Millennial values.

Big business careers have PR problems. Larger companies in the financial, insurance, and media/entertainment industries are getting less respect, especially among Hispanic young adults. Jobs at smaller businesses, as well as self-employment, are more appealing.

The main goal of “playtime” is relaxation. Managing stress is part of being the “Best Possible Me.” Alcohol and potlucks are a running theme in their downtime activities.

TV plays a big role in their relaxation and entertainment. The big screen and the common area TV offer the best viewing experience. It is also highly social, heavy in co-viewing.

Love is COOL again. Ranking in the top 3 on the Hispanic and non-Hispanic Cool Lists, love is all about being authentic and real. Expensive dates are out, while wallet-friendly movies and diners are in. Millennials don’t have a lot of time for romance and it’s not their highest priority-but it’s rising.

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