LATV and American Latino Syndication 2014 – 2015 Upfront

LATV Networks announced that last week it held its 2014 Upfront presentation at Penthouse 45 in New York City, where representatives from numerous and notable advertising partners and agencies were given the opportunity to preview the 2014-2015 programming and marketing plans for LATV Network and its subsidiary American Latino Syndication.

“It was very exciting to see the outpouring support from the advertising community. We have an incredible story to tell and it was important to share all the growth we’ve experienced over the last year across LATV and American Latino Syndication, from ratings to distribution and content,” said Andres Rincon, Vice President of Network Sales. “We have the ability to directly tap into the Total Market audience as well as the highly coveted Bilingual/Bicultural viewers by reaching them in both languages through our cable network and syndication properties,” reiterated Rincon to clients during his Upfront presentation.

Additionally, Rincon also announced LATV will be partnering with Entravision Communications which will allow them to offer additional customized opportunities to reach the Latino market. Their 360 approach will now include network radio as well as local market activations.    

“LATV is proud to unveil a bold new look with a slate of compelling, dynamic, young and hip programs for our viewers,” comments Luca Bentivoglio, LATV COO and Head of Programming. “In 2014, LATV is taking every opportunity to prove it’s the only true Latino Alternative.”

“We’re looking forward to a very healthy and prosperous 14/15 Upfront season,” added Rincon.