New Hispanic campaign encourages Latinos to “Milk Life” and Power Families’ Everyday Potential

America’s milk companies launch Milk Life campaign in Spanish, the new multi-million dollar, cross-platform campaign designed to reinforce how milk’s many nutritional benefits – including high-quality protein – can help power the everyday potential of Latino families. The new Milk Life Lo que nos hace fuertes campaign is a Hispanic adaptation to the general market Milk Life campaign which was introduced earlier this year. “Milk Life” spotlights everyday moments of accomplishment and enjoyment, bringing to life how Hispanic families and individuals who include milk’s protein at breakfast make the most of every day.

“It was great to be part of the milk team and create how the Milk Life campaign would be communicated to the Hispanic consumer,” said Manuel E. Machado, CEO, MGSCOMM.   “This will be very relevant and meaningful creative for our market and feature dynamic production values that will go hand in hand with the energy of living a Milk Life,” added Jorge Moya, Chief Creative Officer, MGSCOMM.

The Milk Life Lo que nos hace fuertes campaign includes print, TV and digital advertising, consumer and retail promotions, public relations and social media. This new phase of Milk Life unveils an all new social media platform for the Hispanic campaign for consumers to embrace their “Milk Life” and give access to recipes, contests, nutritional information, and much more. The first 100 Instagram (@SiempreLeche) followers will be entered for a chance to win free milk for a year.