UniWorld Group announces Rebrand

UniWorld Group announced its rebranding. This transition includes a name change — from UniWorld Group to UWG — a website overhaul and the introduction of Culture Labs, an initiative to deeply understand evolving cultural trends that will keep UWG in the forefront of the ever-changing cultural landscape. The rebrand comes on the second anniversary of the leadership of new Chairman and CEO, Monique L. Nelson, who has transformed UWG into an “insight-driven, storytelling agency” for its clients.

“This is a very exciting time. Not just for UWG, but for the industry,” says Nelson. “The landscape is changing every day, and we have to be nimble and ready to act. As marketers, our clients look to us to tell their story to consumers. We can’t do it without studying and understanding cultural trends that help us tell our clients’ stories with passion, depth and integrity.”

UWG Culture Labs is the agency’s collaborative workshop with local colleges to actively study culture and share the information learned with clients, potential clients and other industry insiders. The Culture Labs partnerships are designed to identify and cultivate the deep nuances that affect consumers’ daily decision-making process. The partnership with New York City College of Technology has already produced groundbreaking data and content that has been used by the agency’s partners and clients. “Many companies are trying to navigate their way through the evolving cultural landscape,” says Jarek Carethers, Creative Director, UWG Culture Labs. “Instead of simply talking about it, UWG is taking the initiative to study culture and share its lessons.”

The first Culture Lab launched in the agency’s Brooklyn, New York, headquarters. The borough today is considered to be a multicultural hotbed. Future Culture Labs will be developed in Detroit and Atlanta.