DISH launched a multicultural soccer-themed campaign

To reach a nationwide audience during this summer’s global soccer tournament, DISH collaborated with Google to develop a first of its kind presentation of “El Juego Bonito (the beautiful game)” across the web, including the first ever Spanish language masthead sponsorship in the U.S. on YouTube’s desktop and mobile sites. It began as a campaign for the DishLATINO brand that targeted the Hispanic market and has already surpassed industry benchmarks—some up to 1,000 times the industry average—in all digital tactics, including above-average click through and video completion rates.
 
Given the success of Juego Bonito in the Hispanic market, DISH is engaging in a crossover campaign and released the ads to the general market, including TV spots and innovative digital tactics. Using a combination of search and video ads, DISH will reach people searching for soccer on Google or watching related videos.