Entravision Communications Corporation acquires Pulpo Media

Entravision Communications Corporation  announced that it has acquired Pulpo Media, Inc, a provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America. The transaction, which will be funded from Entravision’s cash on hand, includes an initial payment of approximately $15 million and up to $3 million in contingent earn out payments based upon the achievement of certain performance benchmarks.

“The addition of Pulpo Media is a strategic and highly complementary acquisition that will further strengthen our existing digital businesses,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “Pulpo has a leading digital advertising technology platform and a unique service offering that provides highly personalized access with best in class audience insights for advertisers, allowing them to more effectively engage Latino consumers. These additional capabilities broaden our diverse offering of omni-channel advertising solutions and are a significant enhancement to our big data analytics and modeling capabilities for the Latino market. I would like to welcome Pulpo’s talented and experienced team of professionals to Entravision. With a strong and growing set of integrated multi-platform marketing solutions we are well positioned to connect advertisers with the expanding Latino consumer market.”

Pulpo Media is headquartered in Berkeley, CA. and has offices in Spain, Mexico and Argentina.