Personality Atlas: The World Map Redrawn

JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? What can multinational marketers learn from this reimagined map, especially as they look to expand into new markets and strengthen their presence in others? And with which country does your personality most align?
 
The Personality Atlas report is based on findings from a 27-market study of 6,075 adults aged 18-plus that used SONAR™, JWT’s proprietary online research tool. Our respondents provided their perceptions of each country surveyed, including their own. We looked at perceptions related to people, culture, government and brands/products. Taking it one step further, we had respondents assign personality traits to each country.
 
This report (literally) maps out gaps in perception between how locals view their country and how the global population views it, offering ways multinational marketers can reconcile these gaps and handle stereotyping in various markets. The full report can be downloaded via personalityatlas.com.
 
The study covered Argentina, Australia, Brazil, Canada, China, Colombia, Czech Republic, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Pakistan, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, United Kingdom and United States.
 
Click HERE to use interactive map.