Millward Brown acquires EffectiveBrands

Millward Brown announced it has acquired EffectiveBrands Holding B.V. (“EffectiveBrands”), a global marketing strategy consulting firm. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer. Millward Brown Vermeer will work with the world’s leading CMOs and brands to align the “why, what and how” of marketing strategy to drive brand-led business growth.

“As customers, employees and investors demand increased transparency and value from companies, business leaders face unprecedented complexity and disruption,” said Travyn Rhall, CEO, Millward Brown. “With the formation of Millward Brown Vermeer, we are strengthening and expanding our offer to help organizations answer the key questions that unleash brand-led business growth and ensure that the resulting strategies are implemented effectively around the world. We very much welcome the EffectiveBrands team to Millward Brown.”