El Rey Network promotes launch ‘Matador’ through ‘Red Card Riot’

El Rey Network is kicking off a new multi-platform promotional initiative titled Red Card Riot, designed to drive fan engagement in advance of the network’s soccer spy thriller “Matador” premiering Tuesday, July 15th at 9 pm ET/PT.  The innovative marketing program, conceived by Campfire/SapientNitro with production by RED Interactive and SunnyBoy and media planning by Media Storm, looks to tap into World Cup fever, enabling fans to ‘call a foul’ on friends/colleagues/cultural incidents by sending them a personalized Red Card from www.RedCardRiot.com .  While on the site, fans will also gain access to a sneak peek of “Matador” and exclusive videos featuring LA Riot players. Known as ‘the most red-carded team in the league,’ it’s fitting that the fictional LA Riot team would celebrate fouls. The program rolls out today, June 26th, in celebration of the United States World Cup team advancing to the “Knockout Round.”