Liz Sarachek Blacker named EVP of Hispanic Strategy and Sales at Clear Channel Media and Entertainment
July 9, 2014
Clear Channel Media and Entertainment announced today that U.S. Hispanic advertising expert, Liz Sarachek Blacker, will join the company as Executive Vice of Hispanic Strategy and Sales, effective August 4, 2014.
In company’s overall strategy to engage and activate the Hispanic audience across all platforms. She will focus on driving revenue in the category, working with multi-cultural agencies to create custom campaigns for advertisers that leverage Clear Channel’s unmatched reach with the Hispanic community. Blacker will also work closely with Clear Channel’s National Programming Platforms team to create products, content and live events that focus on engaging and monetizing the Hispanic audience.
Blacker joins Clear Channel from Terra USA, where she has served as Chief Revenue Officer since 2011. During her time at Terra she was responsible for sales and revenue across multiple platforms, working with Latin American media markets. She also previously held senior leadership positions at ImpreMedia LLC and One Economy Corporation.
Notably, Blacker was also previously the Executive Director and Co-Creator of Yahoo’s U.S. Hispanic Division from 2002-2005 creating premium bi-lingual partnerships with leading brands.
Blacker will be based out of New York City and will report to Tim Castelli, President of National Sales, Marketing and Partnerships at Clear Channel.
“Liz’s extensive background in the Hispanic advertising community make her perfect leader to oversee Clear Channel’s initiative in this category,” said Castelli. “Bringing her onboard sends a clear message to the advertising community that Clear Channel is focused on creating meaningful campaigns for partners and advertisers that engage our
Hispanic audience through our multiplatform offerings.”