The Role of Digital Technology in the Consumer Products Sector [REPORT]

Quench your thirst. Brush your teeth. Bring the family together. At their most basic level, consumer products companies satisfy fundamental human needs. Today, digital technology is enabling those needs to be fulfilled better and faster than ever before.

Yet there are a number of progressive consumer products companies that recognize the opportunity that digital technology represents, and they have begun to explore ways to use it in order to build relationships between customers and their brands, deliver better customer service, check the pulse on consumer trends and empower field-based sales organizations. As consumer products companies dive deeper into digital, the types of leadership skills they need are changing, with some roles being completely redefined. Many consumer products companies have begun to evolve their thinking about talent and explore ways to both confront talent retention challenges and overcome organizational resistance as they embark on the next phase of their digital journey.

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