Denny’s launches Spanish-Language Facebook Page

Denny’s Corporation  has launched its new Spanish-language Facebook page, Denny’s Latino.

As part of the brand’s integrated communications efforts to connect with customers at different touchpoints, the Denny’s Latino page launches with a hub of activity including the ‘Red, White & Blue Slam Remix’ – a featured humorous video performance by a talented Latino rapper surrounding the remixed breakfast hit, Grand Slam®.

The company will offer original, and curated content designed to actively engage with online Latinos, and promote ongoing dialogue with this audience. Through regular updates, Denny’s loyal customer fan base will learn about delicious new menu items, exciting incentive promotions and exclusive offers found only on Denny’s Latino.

“Latinos are not only the fastest-growing demographic in America, but they’re also the fastest growing demographic for America’s Diner,” said John Dillon, Vice President of Marketing at Denny’s. “From our tables to social media, Denny’s continues its commitment to serving the needs of our valued Latino customers with our new ‘Denny’s Latino’ Facebook page.