Entravision Communications Corporation announces EVP Promotions

Entravision Communications Corporation announced the promotions of two executives to the position of Executive Vice President, effective immediately.  These promotions reflect the continued expansion of Entravision’s marketing services platform, as well as the growth of the company’s core digital, television and radio assets.

Eddie Melendez has been promoted to Executive Vice President, Western Region. He will be responsible for overseeing the TV, radio and digital sales operations for all of Entravision’s eight California markets including: San Diego, El Centro, Palm Springs, Los Angeles, Monterey-Salinas, Sacramento, Stockton and Santa Barbara. With over 20 years of Spanish-language broadcast industry experience, Melendez has become one of today’s leading voices on multicultural marketing in the U.S.  Prior to this promotion, Melendez served as EVP of Integrated Marketing Solutions, National, since February 2013, and VP, National Sales of Television and Radio Divisions from January 2007 to February 2013.

“I’m excited to assume leadership of the western region covering our marketing efforts,” said Melendez. “Entravision’s western team continues to grow in talent and ability, and is well positioned to further enhance business development opportunities, and create integrated marketing solutions for advertisers in this vibrant region.”

James Lyke has been promoted to Executive Vice President, Integrated Marketing Solutions, National, overseeing all national revenue for television, radio spot and national digital sales. His responsibilities will include overseeing national sales for 58 TV and 49 radio stations.  He will also manage the company’s New Business Development team, which is focused on the growth of Entravision’s current business and developing new business across all of the company’s properties.  Previously VP, Network and Spot Sales in Chicago, Lyke is a 19-year veteran in the Latino media industry.  

“I look forward to the opportunity to lead National Sales and New Business Development for Entravision.  We have a unique portfolio of assets that allows us to create innovative cross-platform solutions for our clients,” said Lyke. “Moreover, our recent acquisitions of Todobebe and Pulpo Media will only elevate our ability to reach the Latino consumer in a meaningful way.”

“We are fortunate to have such talented leaders and experts in Spanish-language media to drive our efforts in serving our consumer audiences, as well as in providing our clients with a multitude of opportunities to connect with them across our TV, radio and digital media platforms. The elevation of Eddie and Jim to these positions will further strengthen our ability to capitalize on the growth opportunities in front of us and drive innovative marketing campaigns utilizing our wide range of assets,” said Mario M. Carrera, Entravision’s Chief Revenue Officer. “Entravision tailors its marketing solutions to enable advertisers and marketers to effectively target the significant buying power of the Latino market.  Spending on Latino media is growing at a rate three times that of the total U.S. advertising expenditures and many companies recognize that a significant amount of their future growth will come from this fast-growing community.”

Lyke and Melendez will report to Carrera and will work together to provide advertisers and marketers with a comprehensive multi-media platform to reach Latino audiences and communities.