Piaggio named VP of Multicultural Insights at U.S. Yankelovich MONITOR

The Futures Company appointed Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR. In this capacity, she will serve as the conceptual leader and chief consultant for their recently launched Total Market subscription offer.  In addition, she will also serve as the Global Knowledge Lead for multicultural marketplace trends in support of The Future Company’s strategic insight, planning and innovation consultancy.

“We couldn’t be happier to have Valeria Piaggio lead our multicultural practice,” said David Bersoff, Chief Insights Officer. “With our recent strategic shift embracing a ‘total market’ view of the U.S. marketplace in the wake of profound, future-defining demographic shifts in the ethnic make-up of this country, the U.S. Yankelovich MONITOR is truly the must-have strategic roadmap to the new America. Valeria is the ideal person to help lead this effort and work with clients to unlock the growth that results from effectively deploying the mix of total market and targeted outreach best suited to the particulars of their brand.”

Piaggio joins The Futures Company from CEB Iconoculture, where she played a key role in building their multicultural practice, including being responsible for the development and launch of their Latino service.