U.S. Mobile App Report [INSIGHT & REPORT]
August 23, 2014
comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.
Key questions answered in the report include:
• How fast has mobile app usage been growing?
• How often are people using apps on each device?
• What percentage of time are consumers spending on their top apps?
• How do iOS users differ from Android users demographically and behaviorally?
• Which mobile app content categories are we spending most of our time consuming?
• How do the top apps compare in different age segments?
To download report CLICK HERE.