Saralegui named Strategic Advisor at DirecToHispanic
October 8, 2014
DirecToHispanic (DTH) announced that former Galavision and Univision.com President, Javier Saralegui, has joined DTH as a strategic advisor.
“DTH’s ability to combine shopper marketing with social media and mobile technology provides marketers with not only an opportunity to own the conversation with Hispanics but to, in effect, become Hispanic and connect in a profound way” stated Mr. Saralegui.