KFC brings cultures “Together”

KFC has launched a new broadcast initiative geared toward bringing families together at dinnertime with KFC’s Favorites Bucket. The campaign, entitled “Together,” includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Creative Alliance.

In the Hispanic TV spot, titled “Together,” a mother brings to the table KFC’s Favorites Bucket. As the bucket is passed around the table, the camera tightly frames eager faces, each resembling a different facet of Latin culture and nationalities. A young teen in an outfit reminiscent of a Quinceañera, a female mariachi singer, an older man in a guayabera shirt, and many others who come together to enjoy the meal.

“We wanted to ensure that we captured some of the fine nuances of Hispanics living in this country, said Rico Nieto, VP of Creative Alliance’s Multicultural marketing team.

The spot, which was shot in Miami by Uruguayan director Guillermo Peluffo, used actors from different nationalities to reflect the span of Hispanics who are important customers of KFC in the U.S.  “It also features an original arrangement of ‘Ode to Joy,’ which is very popular among Hispanics in Latin American countries,” added Nieto.

“Gathering together with family is at the heart of the Hispanic culture. KFC wanted to help make it a fun and happy occasion with KFC’s Favorites Bucket,” said Rodrigo Coronel, KFC Spokesman.