Casanova joins “La 4a. Noche de los Cortos” to Inspire New Talent
October 9, 2014
Casanova Pendrill will be part of the organization and judging panel in the fourth edition of “La Noche de los Cortos” which will take place in Los Angeles, California starting November first.
“La Noche de los Cortos” goal is to promote the art of the short film, its directors, writers and producers”, said Yaniv Waisman, the festival’s director. The Venezuelan, now California resident added: “It’s a great opportunity to watch films that are currently competing in the short film festival circuit around the world”.
Elias Weinstock, Casanova’s Chief Creative Officer, commented on the reasons for the agency to get involved in the festival: “We obviously recognize that the advertising business has changed—and keeps changing fast––in a global scale. The line between advertising and entertainment gets blurrier by the minute. That’s why we are getting into territories that many agencies haven’t stepped
on yet”.
“La Noche de los Cortos” recognizes the best work in different categories, including drama, animation, comedy, documentary and experiential. “There are young, very talented directors working in this format and we want to promote their work. We may be seeing the next generation of great creators of advertising spots and branded content”, said Weinstock.
