MULTICULTURAL MILLENNIALS –A MAJORITY IN THE 10 MOST INFLUENTIAL ‘TOTAL MARKET’ STATES

In 2013, a majority (52%) of Millennials in the Top 10 Total Market (TM) states were of Multicultural background compared to 1 in 3 of  Millennials in the remaining 40 states.  These 10 states fueled 59% of the U.S. Millennial growth since 2010 and represented 53% of all U.S. Millennials. Multicultural Millennials generated the vast majority (77%) of the Millennial growth between 2010 and 2013 in these top 10 TM states, growing 2.4 times faster than White Non-Hispanic Millennials.

This is the fourth of SSG’s series titled “Ten Most Influential States In Total Market”.

About SSG

We guide clients using advanced research, projectable opportunity sizings, innovative modeling and predictive analytics. Yet, integrating and distilling rigorous insights is just the base to enhance your marketing effectiveness and reduce ‘gut’ risks. Leveraging client-side experience and consulting, we arm you with intelligence, drivers to purchase, and strategic pathways aligned with the highest ROI options for Total Market success.