Eli honored with “El Award” as a Influential Hispanic Leader

Rafael Eli, a partner at the Schramm Marketing Group has been recognized as a leading influencer in the Hispanic community with the “El Award” by El Diario. The award recognizes successful Latinos from business, advertising, sports, entertainment, media, transportation and public service who are noteworthy role models for younger persons in the Hispanic community. Mr. Eli is one of 24 Latino leaders honored this year with the “El” Award.

Rafael Eli was selected for his expertise in targeting Hispanic consumers. In particular, he was singled out for his understanding of how to drive ticket sales among Hispanic soccer fans. Over his 30+ year career, Rafael has applied his expertise in Hispanic marketing at AT&T and ABC Radio International (which evolved into ESPN Deportes Radio) before joining Schramm Marketing Group as their key advisor regarding the Hispanic market. At Schramm, Rafael has played an advisory role in the continued growth of the annual Hispanic Television Summit, presented by Broadcasting & Cable and Multichannel News, which is the signature conference for those in the business of television for Hispanic audiences. Additionally, his understanding and knowledge of the Hispanic consumer has also been tapped to serve leading pay TV companies like Cablevision, Comcast, Dish, Time Warner Cable, and Verizon, television networks like ESPN Deportes, Fox Deportes, GOL TV, History Channel en Español, Telemundo, Univision and many more, as well as international soccer promoters like Major League Soccer’s Soccer United Marketing, CAA, SCP Worldwide, and the Guinness International Champions Cup presented by Relevent Sports, to name a few.

Rafael Eli has also enjoyed working with regional sports venues and properties like the NY Mets at CitiField, Red Bull Arena, MetLife Stadium, and MSG. In addition, Eli has brought his targeted marketing saavy to the promotion of pay-per-view boxing (with HBO) and soccer (iNDEMAND) as well as the promotion of international rugby championships for USA Rugby.

Eli’s business partner and principal at Schramm Marketing Group, Joe Schramm added, “All of us at Schramm are truly proud that Rafael is being recognized publically for what he has contributed to our company, our clients, and the Hispanic community. We always knew it, and we are happy that now others in the marketplace know, too.”