SSI Teams with Univision on New Hispanic Market Research Panel

Univision Communications Inc. and SSI, a  data solutions and technology company for market researchers, announced a new partnership to better connect market researchers to the 56 million Hispanic Americans living in the United States.

SSI has built a new digital survey panel with Univision called Que Crees? (What do you think?) to be the premier platform for market researchers to gain broad access to the opinions, beliefs and attitudes of Hispanic Americans.

“As the leading media brand among U.S. Hispanics, we are pleased to partner with SSI to introduce the first robust Hispanic offering in this space,” said Rick Alessandri, Executive Vice President, Enterprise Development at Univision Communications. “Hispanics are driving a demographic boom in the U.S. with impact across virtually every sector making it more important than ever to have reliable data to understand this vital consumer group.”

“Hispanics have been underrepresented in the marketplace, both in terms of advertising spend and market research,” said Chris Fanning, President and CEO of SSI. “The demand for Hispanic research and insights has always been very strong but, until now, researchers have suffered from a lack of broad access to this important community. Univision has tremendous Hispanic reach and is one of the most respected and trusted brands in the U.S. today. We are very excited about this new alliance and the opportunity to provide marketers with much broader and deeper insights into the U.S. Hispanic community,” said Fanning.

As part of this program, SSI will supply an entire suite of reward options to survey respondents. It developed the panel registration Website and the infrastructure to make the survey-taking experience enjoyable and rewarding. By participating in market research studies, Univision subscribers who sign up through www.quecrees.com will have the opportunity to shape future products and services targeting the Hispanic marketplace.