mun2 to re-launch as NBC UNIVERSO

NBCUniversal’s Hispanic cable network mun2 announcedthe next major step in its evolution, as mun2 will rebrand to become NBC UNIVERSO on Sun., Feb. 1, 2015, the day it becomes the home of the exclusive Spanish-language telecast of Super Bowl XLIX in the U.S.
 
Illustrating its new branding, the network will also introduce a bold logo that features NBC’s iconic peacock, a widely recognized media brand. NBC UNIVERSO will showcase top sports action from around the world, as well as high-quality entertainment, music, series and storytelling that is emotional and edgy, and connects with U.S. Hispanics.
 
“Our prominent new name and logo reflect to the world that we are NBCUniversal’s modern general entertainment cable channel for Latinos,” said Rubén Mendiola, President, mun2. “We will super-serve this community with a universe of exciting viewing options in ways that are compelling and culturally relevant for Latinos. Through this strategy, we are building a high-quality cable TV channel that we believe distributors are ready to embrace, advertisers are ready to support, and viewers will be drawn to.”
 
“mun2’s transformation into a high-demand cable network is one of our top company priorities,” said Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.  “Today’s announcement marks another important step in this transformation and, with the support of NBCUniversal, mun2 is now clearly well positioned to better serve its stakeholders across all its platforms. Our commitment to the U.S. Hispanic market is stronger than ever and the relaunch of mun2 as NBC UNIVERSO is a direct reflection of that pledge.”