KFC launches Hispanic “Festive Feast” Holiday Campaign

KFC has launched a new broadcast initiative aimed at becoming the official food of the unofficial holidays, with its “Festive Feast.” The execution, entitled “The Calm Before the Storm,” includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Scoppechio (formerly known as Creative Alliance)

In the Hispanic TV spot, a young family busily prepares their home for a multitude of guests arriving for the holiday season. A mobile camera winds throughout rooms, following the youngest child as the family hurriedly works in anticipation; blowing up air mattresses, rearranging furniture and arranging mismatched chairs into their dining room.

As the family relaxes with a sigh of relief, the mother comes out of the kitchen and surprises them with KFC’s Festive Feast.  The voiceover reminds the family that their 12 holiday houseguests won’t arrive until tomorrow and all preparations have been made, which is something worth celebrating.
“The spot, which was shot in Miami by Uruguayan director Guillermo Peluffo, was crafted to highlight these moments worth celebrating that bring us together” said Rico Nieto, VP of Scoppechio’s Multicultural marketing team. “This spot brings that message home.”

 “KFC has always stood for bringing people together and providing joy. Some of the most cherished memories are those of the little things worth celebrating which happened between and around the Holidays. We created KFC’s Festive Feast to help people come together and celebrate those moments,” said Rodrigo Coronel, KFC Spokesman.