What’s Hindering Digital Growth?

Advertising budgets are shifting to a multi-screen campaign approach as consumers move across more screens. As a result digital brand advertising growth is accelerating. However, the lack of relevant digital metrics threatens to halt its continued growth. Screen-agnostic metrics are critical for marketers to evaluate and optimize their campaigns for success.

Earlier this year, Nielsen and the CMO Council surveyed senior brand leaders, agency executives and publishing representatives to assess the industry’s viewpoint on digital advertising in comparison to previous years.

Part 2 of the 2014 State of the Digital Brand Advertising Industry and Best Practice Benchmarks Report highlights key survey findings focused on roadblocks to digital advertising growth.

Download Part 1  CLICK HERE.

Download Part 2  CLICK HERE.