Ramos named SVP – Global Strategy and Communications at The Doneger Group

The Doneger Group announced that it has appointed Roberto Ramos as Senior Vice President, Global Strategy and Communications. The addition to the executive team highlights Doneger’s commitment to helping clients identify and capitalize on growth opportunities, strengthening its digital platform and offerings and adding global and multicultural perspectives and capabilities. Mr. Ramos will report to Abbey Doneger, President of The Doneger Group.

Mr. Ramos will lead Doneger in developing global strategic plans, implementing digital and merchandising strategies and continuing to provide the best and most customized service to clients. Mr. Ramos will also spearhead Doneger’s marketing communications initiatives, building on the brand’s industry leadership. As part of this function, he will oversee the firm’s strong editorial and content products and teams.

Mr. Ramos co-founded Vox Collective in 2001, a New York-based creative/digital agency, where he implemented successful strategies and campaigns for leading retailers and Fortune 500 companies as well as international clients. In 2012, Mr. Ramos and his co-founder sold their company to global digital agency Profero, where as Managing Director, he worked with leading global brands such as Tresemmé, Primark, Havaianas, Avon, Remy Martin and PepsiCo. He has extensive professional international experience and is fluent in Spanish, Italian, French and Portuguese.

“Roberto is a strong strategic and creative thinker, and he brings a global perspective to our company,” said Mr. Doneger. “I believe that he has the ability to deliver outstanding merchandising and business strategies for our clients leveraging his global and digital experience. I am confident that Roberto will be a valuable addition to our organization.”

Mr. Ramos shared Mr. Doneger’s enthusiasm. “The Doneger Group is at the forefront in retail merchandising trends and strategies. I’m honored to join its experienced executive team as we harness the transformative forces of globalization and digital to support the growth of our clients’ business.”