KFC new Lunch Initiative for Hispanics

KFC has launched a new Hispanic broadcast initiative geared toward bringing the slow and savory back into lunch with KFC’s “$5 Fill Ups.” Airing nationally through January 18th, KFC is helping adults; including Billennials (Hispanic millennials) indulge with five lunch alternatives that offer an abundant value.

The spot, entitled “Almuerzo” (the Spanish word for lunch), was created by Louisville-based ad agency Scoppechio. It shows a young businessman walking the halls of his workplace as the viewer observes all of his coworkers struggling to complete monotonous tasks while holding their “lunch” of bland, quick-service food options. Instead of pulling out the same, he sits at a table to relax and enjoy KFC’s wholesome chicken potpie, drink and cookie from the $5 Fill Up box. Savoring his “almuerzo” he asks the audience, “Lunch? Almuerzo? You decide.”

“Lunch is the heaviest meal of the day in most Hispanic countries,” said Rico Nieto, VP of Multicultural Marketing at Scoppechio. “Yet in the U.S.A., lunch is a short word that says eat fast and sacrifice quality. Almuerzo is something to be savored. We wanted to present KFC’s ‘$5 Fill Ups’ options as just that, complete lunch options with entrée’, drink and dessert all at a great value price. ”