Qué Rica Vida launches of web series, “Celebra lo Rico”

General Mills Inc., creator of, Qué Rica Vida, has announced the launch of “Celebra lo Rico”, a new multi-episode branded web series that will empower Latinas living in the U.S. to celebrate their cultural uniqueness and connect through the experiences and inspiration of three dynamic food bloggers.  The series will begin airing on the Qué Rica Vida YouTube channel on January 8, 2015 and will continue through Mother’s Day, with a new episode available every other Thursday. 

“We wanted to create a new series that would showcase the authentic experiences of Latinas in the U.S. as an extension of our platform, where we strive to inspire our audience to celebrate their culture through food and connection,” said Natalia Ortega, Media Site Planner for Qué Rica Vida.  “At General Mills, we are always looking for ways to expand our reach among the U.S. Hispanic consumer, and this series presents a great opportunity to tap into the modern Latina’s passions and lifestyle.”

The web series will be supported with extensions across Qué Rica Vida’s online ecosystem, including QueRicaVida.com, the QRV Facebook page, and weekly e-mail newsletters.

The series’ 10 episodes are set in New York City and feature three food bloggers, Melissa Bailey, Morena Cuadra, and Fernanda Beccaglia, who regularly contribute articles and recipes to Qué Rica Vida. Within the 10 episodes, the bloggers will be sharing the inspiration behind their blogs, and their unique personal experience as Latinas from different backgrounds living in the United States.  

The “Celebra lo Rico” series was created and produced by Canela Creative.